For most travelers who pass through Squamish, the small city often represents a refueling station for eager alpine enthusiasts and city-weary Vancouverites. Being on the door-step of British Columbia’s Mecca for alpine sports means that the vibrant and growing city is, more often than not, overlooked for its quaint charm, bustling inner core, and the eclectic mix of small businesses purveying wares and goods characteristic of family run businesses that no longer exist in large cities.