With a total of 30 merchants involved last year and over $184.000 in Downtown spending, the Downtown Squamish BIA Board felt the program was a huge success. Many people were talking about the contest (convinced they would win, of course) but more importantly, shopping Downtown!
Approximately 25% (924 full cards) of the cards were returned and 439 people participated in the contest. In average, it means each person spent over $400.00 in downtown locations over the six-week period of the contest. The highest amount of spending by one person was $2,000 in tow different locations.