Starts Dec 1 – 21 Days of Christmas 2020

RESERVE YOUR PLACE BY FRIDAY, NOVEMBER 13

The Third Annual 21 Days of Christmas is here! COVID-19 cannot cancel this one on us!!!

Over the last couple of years, the BIA has organized 21 Days of Christmas promoting locals to do their shopping for holiday gifts in Downtown Squamish as part of the #shoplocal campaigns for small businesses. It has been such a great success that some businesses had their largest revenue days all year during this campaign, so we’re doing it again!

This year we will be marketing the entire downtown core as “you can shop safely for everyone on your Christmas list in Downtown Squamish as every business has enhanced safety measures in place”. This will encourage people downtown knowing that the measures are in place for socially distanced & safe shopping.

Each business that signs up to participate will receive a ballot box, ballots and a poster to display in your window notifying people that you are a participant in 21 Days of Christmas. When someone spends money at your business, they will be entered to win THOUSANDS OF DOLLARS in prizes from participating businesses’ (products and/or services).

The more they shop, eat and explore in downtown Squamish, the more chances they have to win!

In partnership with Mountain FM, the entire campaign will be promoted via commercials with your business name mentioned a few times daily (the same commercial will run several times/day with 4-5 different participating business names per commercial so everyone gets exposure every day, a few times/day – not just on one day). They’ll be DJ’ing live shoutouts challenging people to shop local in Downtown Squamish during the holidays.

PLUS, we will also be giving away $25 gift certificates to participating businesses on our social media each day for an extra shot of marketing support.

When your business participates in our 21 Days of Christmas campaign, it will be promoted as part of the whole campaign (as in, your business will get exposure over the entire 21 day period, not just on one day) in our various marketing efforts;

• • Radio Advertising: 3 weeks of commercials, DJ shout-outs reminding people to “shop to win” at participating businesses
• • Your logo will appear on all the promotional material
• • Community Calendars: Downtown Squamish, Tourism Squamish, Squamish Adventure, Locals Board
• • Social Media: Facebook posts & Instagram posts and stories promoting the entire campaign as well as individual participating businesses (both paid and unpaid campaigns)
• • 3 x Group Squamish Chief 2-page in colour ads. 2 during the promotional weeks and 1 afterwards as a thank you to the community for participating in the campaign
• • Large 21 Day Christmas Maps on the Event signs placed around Downtown Squamish

We acknowledge that as a small business you are all feeling the pinch from such a challenging year and we want to do everything we can to support you. So for this year, we are able to offer you participation in this campaign for just $100 (opposed to the $300 fee in previous years) + you’ll provide us with a $25 Gift Card for the social media giveaways + a minimum $100 Worth of Products or Services for the Grand Prize giveaways.

The Promotional Package Value your business is getting from this entire campaign is worth over $1000. We are able to provide this type of promotional package because we are repurposing BIA funding and purchasing media as a group and as a not-for-profit organization.

THE DEADLINE TO RESERVE YOUR SPOT IS FRIDAY NOVEMBER 13

RESERVE NOW

Thank you in advance for your timeliness and your participation!

Kerry Neil – Executive Director